We've all felt it. The frustration of working with technology that just isn't suited to the task we're trying to accomplish. Whether due to excess or missing functionality, inappropriate and intrusive metaphors, confusing or inconvenient workflow, or ugly, unreadable displays, the net effect is to produce a tools that interrupt and distract us, getting in our way instead of transparently facilitating our work.
The time has come to demand more from the software industry. Developers have got to understand that yet another batch of half- implemented features will no longer add enough value to compel the annual upgrade. And we don't care about "Internet time"... we're busy getting our work done. To do that we need stable, reliable tools that are well designed to match or adapt to our individual usage patterns.
This company was founded to advance that goal.